The mission of the CPPS certification is to create the curriculum standard for fitness professionals around the world. Over the last 8 years, the CPPS program has quickly become the benchmark in the industry for continuing education. Instilling a ‘white belt mentality’ as a goal to continuously seek improvement, the CPPS philosophy is built upon the growth mindset and continuing to grow as a fitness professional. Every CPPS coach’s road to coaching mastery, begin’s with the fundamentals in the Level 1 certification, and then continues onward by layering competencies and gaining a deeper knowledge of the CPPS methodologies through the Level 2 and CPPS Football certifications.

The world-renowned CPPS certification provides a unique and interactive coaching experience to help promote learning and increase coaching confidence. The CPPS system is based on a comprehensive coaching model that defines 10 pillars of athletic performance, including breathing fundamentals, athletic assessments, fundamental movement patterns, pre-movement preparation, strength development, power development, speed development, core training, and program design, and mental toughness. Coaching Mastery is a lifelong journey and the only path for fitness professionals who are committed to, and passionate about, helping others to achieve their dreams and improve their quality of life.




Joe DeFranco is an “OG” in the fitness industry. During the past 2+ decades he’s done it all. As a strength coach he’s worked with athletes from every major sport, including players from all 32 NFL teams, UFC fighters, WWE superstars & various Olympians, just to name a few. Joe’s cutting edge training techniques have been featured on ESPN, HBO, NFL Network, WWE Network and in the NY Times best-selling book, The 4-Hour Body.

As a gym owner, Joe turned a 500-square-foot storage closet into an athletic performance mecca & globally recognized brand. Joe’s success revolutionized the garage & warehouse gym business as he proved you didn’t need a large, multi-million dollar facility in order to succeed. Throughout the years, DeFranco’s Gym has been voted one of America’s 10 Best Gyms by Men’s Health magazine, one of the Coolest Gyms in America by SHAPE magazine & one of the Top 5 Most Innovative Gyms in the USA by Greatist.com.

Joe is the co-creator (along w/ Jim Smith) of the world-renowned CPPS certification, called by Muscle & Fitness magazine “the best curriculum for trainers we’ve ever seen.”



Jim is the founder and owner of Diesel Strength and Conditioning. For the past 20 years, Jim has been helping pro athletes from the NHL, NFL, MLB, and UFC, as well as, high school and collegiate athletes from various sports, achieve their strength and performance goals. Along with Joe DeFranco, Jim co-created the world- renowned CPPS certification, called by Muscle & Fitness magazine “the best curriculum for trainers we’ve ever seen.” Jim is on the Fitness Advisory boards for LIVESTRONG.com, Muscle & Fitness, Men’s Fitness, and Schwarzenegger. com and is regularly featured in Men’s Fitness, Muscle & Fitness and Men’s Health magazines.