Joe DeFranco is an “OG” in the fitness industry. During the past 2+ decades he’s done it all. As a strength coach he’s worked with athletes from every major sport, including players from all 32 NFL teams, UFC fighters, WWE superstars & various Olympians, just to name a few. Joe’s cutting edge training techniques have been featured on ESPN, HBO, NFL Network, WWE Network and in the NY Times best-selling book, The 4-Hour Body.
As a gym owner, Joe turned a 500-square-foot storage closet into an athletic performance mecca & globally recognized brand. Joe’s success revolutionized the garage & warehouse gym business as he proved you didn’t need a large, multi-million dollar facility in order to succeed. Throughout the years, DeFranco’s Gym has been voted one of America’s 10 Best Gyms by Men’s Health magazine, one of the Coolest Gyms in America by SHAPE magazine & one of the Top 5 Most Innovative Gyms in the USA by Greatist.com.
Joe is the co-creator (along w/ Jim Smith) of the world-renowned CPPS certification, called by Muscle & Fitness magazine “the best curriculum for trainers we’ve ever seen.”